| Our
progress is due to the skills of our managers and staff, who are competent
both as service providers and planners. We put a great deal of effort
into developing and training our people. The success of any organization
depends almost entirely on understanding the complexities of the prevailing
market and the needs of the clientel. Year by year, we haveendeavored
to improve our organization by meticulously analyzing the market conditions
in Turkey, listening to our customers and acting on the results of these
analyses. This philosophy has enabled us to make sound investment decisions.
Keeping up with current standards, we are constantly on the lookout for
ways to incorporate the latest technology and methodology into all phases
of our operations. Coupling wise decision-making, modernization and a
highly-competent staff, we are able to offer our customers the best service
available anywhere. |
| |
| While
past achievements of Group companies are numerous, some stand out and
must be presented here. As one of the largest construction projects in
the world, the construction of the Atatürk Dam and Hydroelectric Power
Plant ranks highest in the achievements of the Ata Group thus far.
The Atatürk Dam is the key to the Southeastern Anatolian Project (GAP).
|
| |
| Responding
to market demand, in 1994, we became the exclusive representative for
Burger King of the USA here in Turkey. This giant fast-food corporation
has footholds in 56 countries around the world. In 1998, we received an
award from the Chairman of Burger King honoring our position in the "Fastest
Growth" category from among participating 1,500 franchise networks all
globally. |
| |
| When
Erhan and Korhan returned to Turkey, they brought with them new understanding
and expertise that have broadened the knowledge-base of the Group. Other
family members have established several companies within the Group, again
under our blanket policy of coordinating customer needs with the complexities
of the prevailing market. |
| |
| In
all the markets we have entered thus far, we have been determined to lead
in that chosen sector. This determination calls for innovation plus the
introduction and constant utilization of new technology. All Group companies
are geared toward adopting and incorporating the latest technology, as
it becomes available. Our various businesses are constantly introducing
new product ranges and new approaches to customer service. Innovation
remains a priority as we seek to set new standards in value, choice, service
and improvements offered to our customers. |
| |
| Our
progress is due to the skills of our managers and staff, who are competent
both as service providers and planners. We put a great deal of effort
into developing and training our people. The Group has always enjoyed
progress in creating a successful combination of senior staff members
with common values and skills that possess the capability to stimulate
new ideas across the Group. Consequently, the excellent performance from
our business operations year after year, is the result of getting the
basics right, focusing on attractive growth markets and applying a steady,
consistent strategy. |
| |
| An
overview of the Group shows the logical progression of our operations.
We are prepared for large scale construction projects. We have been able
to access raw materials from outsources while providing protection for
resources within Turkey and have created jobs for the Turkish labor market.
Our efforts in the financial market have borne fruit as both a marketer
and user. Strength in finance, construction, services and planning are
some of the benefits that we offer to the Turkish economy and to the people
of this country. |
| |
| As
the Group approaches the new millennium, we are not resting on our past
achievements. New goals have been set that maintain these targets in appropriate
ranges of feasibility. Yet, the Group is most solidly planted to provide
efficient, stable and consistent service on a daily basis, with an eye
to tomorrow. |
| |
| The
strategies that have helped the Ata Group companies to outperform
other market participants will continue to guide our development in the
future. Indeed, as the market becomes more competitive and we face the
possibility that some of our sectors may not be so buoyant, we gain greater
competitive strength from our clear focus on our customers, investments
in technology and the strong market positions we have thus far established.
|
| |
| On
this occasion, I would like to extend my sincerest thanks to all who have
contributed to the growing and lasting success of the Ata Group and
my best wishes for the continued achievement of our Group companies, our
society and our country. |
